In a competition held by state police and supported by the Matthew Stanley Foundation and Queensland Homicide Victims Support Group, young adults can submit sound clips, artworks or movies showing where the campaign should go.

Matthew Stanley Foundation director Paul Stanley of Alexandra Hills said adults might not understand the concepts introduced through the competition, meaning a generation gap needs bridging.

“Its a brave but strong concept that breaks the thinking that advertising campaigns are only made by advertising teams,’’ Mr Stanley said.  “With a program made by young people for young people, those like me will say we don’t like it but then again we don’t understand what goes through the mind of a 16 or 17-year-old. If we find it a bit weird, it might be the concept that truly works.’’

The competition idea was born from the campaign’s early days when younger Queenslanders considered the frowning-face logo too neat and created their own edgier design.

The Matthew Stanley Foundation was founded in 2006 after Paul’s son died following an assault.
Police Minister Neil Roberts hopes the competition will encourage youths to take an active role.
“We’re asking them how anti-violence messages should be conveyed to their own generation. They need to see that the consequences of violent behaviour are simply not worth the risk.’’
More info at the website onepunchcankill.qld.gov.au.

An evaluation summary can be found here